Mr

Adam 

Jux 

Civilian Targeting Consultant

Mr Adam T. Jux is a retired Royal Air Force Officer who served in the Royal Australian Air Force and the Australian Army over his 27 years of military experience. He is a qualified targeteer and has worked in the discipline for the last 14 years, including on operations. He has instructed in targeting and collateral damage estimation and has mentored targeting at the Joint and Component levels. He has published a number of articles and contributed to white paper research regarding targeting in general and its interaction with intelligence and other disciplines. He is currently working as a civilian targeting consultant for NATO’s Joint Warfare Centre in Stavanger, Norway, under contract for Calian Europe AS.

Information provided is current as of February 2023

From the Author

Non-Lethal Measures of Effectiveness in Targeting

By Mr 
Adam 
Jux 
‘Not everything that counts can be counted. Not everything that can be counted counts.’ William Bruce Cameron In a world of rapid technological advances, specialists in non-lethal warfare face a persistent challenge: measuring the intangible [...]

Targeting with Due Regard to Cultural Property

By Mr 
Adam 
Jux 
By Prof. 
Adrian 
Parker 
Damage and destruction of Cultural Property (CP) is a regrettable feature of warfare throughout history. The reasons range from the incidental, such as careless indifference, collateral damage coincident to legitimate acts, or lack of knowledge [...]

Good News or Bad News?

Embryonic Development of Network Enabled Weapons
By Lt Col 
Francesco 
Esposito 
By Mr 
Adam 
Jux 
In the past few decades, the way we have understood conflict and war has seen a tremendous change. War had traditionally been understood as armed physical violence. Today, global security challenges are changing faster than [...]

NATO ISTAR

Establishing a NATO-owned Intelligence, Surveillance, Target Acquisition, and Reconnaissance Capability
By Lt Col 
Andre 
Haider 
By Mr 
Adam 
Jux 
By Maj 
Giuseppe 
Valentino 
By Lt Col 
Tim 
Vasen DipEng, MSc 
By Lt Col 
JĂ¼rgen 
Welsch 
By Maj 
Andreas 
Wurster 
Intelligence Surveillance and Reconnaissance (ISR) capabilities of a coalition, such as NATO, have always played a key role in the success of operations. Although often this is considered an invisible job, the data collection and [...]

Targeting

By Mr 
Adam 
Jux 
Targeting is the means of selecting targets to meet a commander’s intent and prioritizing them systematically so that the most important are prosecuted first. It includes both a lethal and non-lethal approach by which to [...]

NATO Training and Benefits of a Multi-Domain Approach to Targeting

By Mr 
Adam 
Jux 
Since the early 2000’s the western world, and particularly NATO, has been progressively scrutinized in their ability to conduct offensive operations. Targeting (the method by which we conduct offensive operations) has been developed and refined [...]

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